We offer a wide range of internet marketing services that target your customers and increase traffic to your website. Increased traffic naturally increase your return on investment drastically. We offer the following internet marketing services.
Increase your rankings on search engines and generate more qualified leads with Calinno’s SEO program. Most people use search engines to find products or services online, and often them only check the first page of search engine results. Any online business should have a Search Engine Optimization (SEO) strategy that refines your website to boost your page rankings for the most relevant keyword searches, used by your target customers. A sound SEO strategy will help improve the organic page ranking (visibility) of your website or web pages in search engine results.
Market-specific keywords and phrases related to your website, along with correct page titles and Meta descriptions are SEO techniques that will help your business website climb the search results.
Calinno uses proven best practice SEO tactics to help your site rank as well as possible on search engines. The techniques we employ include on page optimization – changes on your website to make it as accessible for search engines as possible, and off page optimization – generating backlinks to your website to increase your authority and ultimately, rankings, with search engines.
Social Media Marketing (Facebook, Twitter, LinkedIn)
At Social media marketing, everything we do is about making the world more open and contact. This has a profound impact on that way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the business, brands and institutions they are care about, both on Social media and across the web. Social media marketing allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or work, watching TV or shopping with friends. This allows business to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.
Connecting with people is just the beginning. In the pages that follow, you will find best practices for reaching your business objectives on Social media.
Social media is a great place to build preference and differentiation for your brand over competitors. On Social media, people discover your brand through trusted referrals from their friends. Then drive preference by interacting with and rewarding your fans. Think of your Social media page as a key touch point that you can leverage to bring your brand to life for your customers in real time.
Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. In addition to controlling ad placements through location and language targeting, placements can be refined with Internet Protocol (IP) address exclusion. This feature enables advertisers to exclude specified IP address ranges where they don't want their ads to appear.
Up to 500 IP addresses, or ranges of addresses, can be excluded per campaign. All ads in the campaign are prevented from showing for users with the IP addresses specified. Location-based exclusion is also offered as a method of narrowing targeted users.
Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
Increase your link popularity by having more websites point to your site. However, it is important that you have relevant links pointing to your site from quality websites to get maximum benefit. By having these inbound links from other websites, you will increase your search rankings. Calinno can put forth a link building strategy to assure you realize the benefits of this important ingredient of any successful online marketing campaign.
With search engines continuously targeting a better experience for the searcher on a local level, having a strong presence in the local maps for google, yahoo, wikimapia and bing are important for any successful SEO campaign. If you are a local service or retail business your can expect that your customers are using online local directories and mapping services to search for your products and services. We can claim your local business listings on the major services and improve your visibility to assure maximum results.
Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization. Those interactions provide the web analytics information systems with the information to track the referrer, search keywords, IP address, and activities of the visitor. With this information, a marketer can improve the marketing campaigns, site creative content, and information architecture.
Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization, customer analytics e.g.: segmentation. Web analytics and optimization of web sites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or Marketing mix modeling context.